7 Important Facts That You Should Know About SEO IN 2021.

SEO or Search Engine Optimization is the process of the rank your website on top of the search engines like google ,being etc for relevant searches..In 2021 SEO become Very Difficult to do.so if you want to generate more traffic to your website and rank top page of the search engines you must follow some strategies. here explained each strategy,you must read full article and try to understand it how to done. then only you can easily rank more keywords at the top of the search engines

1.Adjust Your Content to User Intent

User Intent or Search Intent is most important to rank the first page in google. so we understand what type of search in google and that search result shows how to in google.

Below see some example of the google search result for “How to Make Money Online”

Here Top results are blogs. so here google understands your search query is for learning about how to make money online. not for buy. so here google shows the list of blogs.

Then we can check another search query is buy laptops online India

Here google shows the best online store details for buy laptops. that is here google understands the user searching to buy something.so google shows results related to buying. so we need to understand this search intent for ranking our website on the top page of google in 2021.

We can Classify Search Intent mainly in Four Type

  • Informational intent
  • Navigational intent.
  • Transactional intent
  • Commercial Intent

Informational Intent is the people searching for information. That could be information about education, health, weather, etc. People with informational intent have a particular question or they want to know more about a certain topic.

The second type of search intent is called navigational intent. here people looking for a specific website or app, For example, people searching for Instagram, directly goes through the Instagram website. Amazon, Flipkart, web destiny is another example of navigational search intent.

This is the third type of search which is people searching to buy something. many people search for the best product to purchase, so this type of search is Transactional Intent.

For example, buy Nikon 500 DSLR camera, buy a Samsung s20 etc

The people searching for a specific product to buy in the future or now. for example “which camera is best for photography”.this type of search intent has not taken a decision yet. these searches called commercial intent.

2. Create good Titles and Meta Description in Search Results

Your Page Title (Meta Title) and Meta Description is the most essential factor. if you write Meta title and description. you should make them special, ensure they’re not very short or long, use an accurate keyword for each page, Avoid keyword stuffing, don’t use duplicate content, and write it for people, not for robots.

Why Meta Title and Meta Description is Important in SEO?

“Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.”

Google typically displays the first 50–60 characters of a title tag. If you keep your titles under 60 character

“A meta description tag should generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for.”

The maximum meta description length is 155 characters — But it views for desktop devices. For mobile search results, this is more limited to 130 characters. The minimum character length for meta description on both desktop and mobile is 70 characters.

3.Optimize Images

Images Playing Important roles to increase your user experience in your website. The right images can help a user better understand and engage with the written content on your website. Doing Image SEO will help rank the website top on google's page and improve the visibility of web pages. so image optimization is a crucial part of Search engine optimization.

Google Identify the Images in Your Website based on Different Factors. Name of Image, Image Size, Alt Text, etc. google can’t read all images in google. so we optimized images with SEO it will help google to index that page's top google ranking.

Image Optimization Tips

  • Ad Name Properly for Image
  • Provide Alt Text for Images
  • Resize Images To the Display Dimension
  • Reduce Image File Size
  • Create an Image Sitemap
  • Host Images on CDN (content delivery networks)
  • Leverage Browser Caching

4.Optimize Page Speed

Your Website takes more time to increase bounce rate and affect the conversions. here website ranking is also going down.so page loading optimization is a very crucial part of SEO.

5.Internal Linking

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. Internal Links help to boost your website ranking.

6.Use Keywords in the Website URL

Using Keywords in URLs helps to improve your site’s search visibility.

Some Important tips to create URL

  • URL must be shorter than 2,083 characters.
  • Use Human Readable Text
  • Keeping URLs as simple, relevant, compelling, and accurate
  • use hyphens to separate words.
  • URLs should not use underscores, spaces, or any other characters to separate words.
  • Use lowercase letters

7.Focus On Getting Do follow Backlinks From High Authority Pages

Backlink building helps Outreach to other relevant websites and blogs in your industry. A good link from a highly-visited website can lead to an increase in traffic and also help good backlink building build your brand and establish you as an authority in your niche. so backlink building is always worth it for your website.

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Anitha,SEO Specialist in Kerala and knows everything about the latest SEO developments, help to building a good online reputation for clients.